izzyadmin, Author at Logica Digital

Advantages and Disadvantages of PPC Advertising

28 July 2025

Pay-per-click advertising can be an incredibly effective way to drive traffic to your site, increase brand awareness, and ultimately boost sales and conversions. However, if you’ve never set up a PPC campaign, it can seem daunting, and you might wonder if it’s even the right fit for your business. If you’re on the fence about […]

How to Build an Effective Content Marketing Funnel

21 July 2025

Content marketing is an essential part of any marketing strategy, with 82% of brands reporting that they are currently using content marketing, increasing from 70% in 2020. But how do you ensure content is as effective as possible for your business and marketing strategy? We recommend you build a content marketing funnel. This will help […]

9 Types of Google Ads Explained

14 July 2025

Google has a market share of 86.31%, so it makes sense that you’re considering investing in Google Ads. However, with so many different types of Google Ads, it’s easy to feel overwhelmed immediately. We’ve broken down the nine main types of Google Ads, covering how they work and what they can achieve for your business. […]

What Is Informational Content? Why Every Small Business Needs It

7 July 2025

When resources are tight, and all you want to do is increase sales for your business, it can be easy to focus purely on product or service pages or landing pages that encourage potential customers to convert. However, if you’re too focused on making the sale immediately, you could miss opportunities to capture customers’ attention […]

Local SEO for Small Businesses: Your Complete Guide

28 June 2025

Local SEO (Search Engine Optimisation) is an essential aspect of digital marketing for small businesses looking to target customers in a specific area. It’s critical for helping your business stay relevant in Google search results, and for boosting website traffic and even driving physical footfall to a store. Many customers will often look for products […]

5 Digital Marketing Challenges Faced by SMEs and How to Overcome Them

21 June 2025

Over the last five years, digital marketing has significantly changed the marketing landscape. Specifically, the pandemic saw more customers than ever head online and the number of people shopping online (both B2C and B2B) has remained at a high level. In fact, 71% of small businesses survived the pandemic by digitising including creating websites to […]

6 Essential Aspects of Technical SEO

14 June 2025

Whether you’re new to SEO or have been doing it for a few years, technical SEO can often seem overwhelming and confusing. It’s full of complex-sounding acronyms and terms you’ve never heard of – it takes a deep look at your site to help improve your organic rankings. Technical SEO is often considered one of […]

Branded vs Non-Branded Paid Search: What’s the Difference?

7 June 2025

Whether you’re just starting out in paid search or have been doing it for a while, knowing which terms to target and bid on can still be challenging. Knowing whether to bid on branded or generic, non-branded terms can feel almost impossible. Bidding on branded terms means you’ll target bottom-of-the-funnel traffic which is highly likely […]

What is SME Digital Marketing? A Complete Guide for B2B

1 June 2025

Digital marketing has completely changed the marketing landscape for small and medium-sized businesses. SMEs make up 99% of all UK businesses, and when you first start, the main goal is to get the first customers through the door. Many SMEs rely on traditional advertising methods such as print ads or outdoor advertising for their lead […]

Author: izzyadmin