Month: April 2026

What is an AI overview? Since May 2024, Google has changed the way that people carry out online searches. This means that when users type in a search term, Google generates its very own concise AI answer – and they appear at the very top of the search engine results pages (SERPS). Currently, AI overviews […]

In this short guide, we’ll outline everything you need to know about backlinks and how they can have a positive impact on your website’s SEO.    What are website backlinks?  Backlinks are links inserted on other websites that link back to your own site.   When a site links to your content, it’s directing the original site’s audience over to your website. However, it’s not just traffic you’ll be benefiting from; these links are also […]