izzyadmin, Author at Logica Digital

What is Internal Linking for SEO?

6 May 2026

Internal links are links that point from one page of a website to another page on the same site or domain. They’re implemented to direct users between pages easily, but also help search engines get a better understanding of your site’s structure. Internal linking is an underrated SEO tactic, but it can have a huge impact on your website’s ability to rank on […]

Link Building Tips: Best Practices, Do’s & Don’ts

6 May 2026

In this blog, we’ll discuss link-building best practices and common backlink mistakes to avoid. We’re here to help you build your link-building techniques as a means to online business success. What are backlinks and why do they matter? A backlink is a clickable hyperlink from an external website that directs back to your site. Search engines like Google treat backlinks as an endorsement. So, it […]

How To Rank in AI Overviews

21 April 2026

What is an AI overview? Since May 2024, Google has changed the way that people carry out online searches. This means that when users type in a search term, Google generates its very own concise AI answer – and they appear at the very top of the search engine results pages (SERPS). Currently, AI overviews […]

A Complete Guide to Backlinking for SEO

8 April 2026

In this short guide, we’ll outline everything you need to know about backlinks and how they can have a positive impact on your website’s SEO. What are website backlinks? Backlinks are links inserted on other websites that link back to your own site. When a site links to your content, it’s directing the original site’s audience over to your website. However, it’s not just traffic you’ll be benefiting from; these links are also […]

Advantages and Disadvantages of PPC Advertising

28 July 2025

Pay-per-click advertising can be an incredibly effective way to drive traffic to your site, increase brand awareness, and ultimately boost sales and conversions. However, if you’ve never set up a PPC campaign, it can seem daunting, and you might wonder if it’s even the right fit for your business. If you’re on the fence about […]

How to Build an Effective Content Marketing Funnel

21 July 2025

Content marketing is an essential part of any marketing strategy, with 82% of brands reporting that they are currently using content marketing, increasing from 70% in 2020. But how do you ensure content is as effective as possible for your business and marketing strategy? We recommend you build a content marketing funnel. This will help […]

9 Types of Google Ads Explained

14 July 2025

Google has a market share of 86.31%, so it makes sense that you’re considering investing in Google Ads. However, with so many different types of Google Ads, it’s easy to feel overwhelmed immediately. We’ve broken down the nine main types of Google Ads, covering how they work and what they can achieve for your business. […]

What Is Informational Content? Why Every Small Business Needs It

7 July 2025

When resources are tight, and all you want to do is increase sales for your business, it can be easy to focus purely on product or service pages or landing pages that encourage potential customers to convert. However, if you’re too focused on making the sale immediately, you could miss opportunities to capture customers’ attention […]

Local SEO for Small Businesses: Your Complete Guide

28 June 2025

Local SEO (Search Engine Optimisation) is an essential aspect of digital marketing for small businesses looking to target customers in a specific area. It’s critical for helping your business stay relevant in Google search results, and for boosting website traffic and even driving physical footfall to a store. Many customers will often look for products […]

Author: izzyadmin