Category: Search Engine Optimisation

Internal links are links that point from one page of a website to another page on the same site or domain. They’re implemented to direct users between pages easily, but also help search engines get a better understanding of your site’s structure.   Internal linking is an underrated SEO tactic, but it can have a huge impact on your website’s ability to rank on […]

In this blog, we’ll discuss link-building best practices and common backlink mistakes to avoid.  We’re here to help you build your link-building techniques as a means to online business success.   What are backlinks and why do they matter?  A backlink is a clickable hyperlink from an external website that directs back to your site. Search engines like Google treat backlinks as an endorsement. So, it […]

What is an AI overview? Since May 2024, Google has changed the way that people carry out online searches. This means that when users type in a search term, Google generates its very own concise AI answer – and they appear at the very top of the search engine results pages (SERPS). Currently, AI overviews […]

In this short guide, we’ll outline everything you need to know about backlinks and how they can have a positive impact on your website’s SEO.    What are website backlinks?  Backlinks are links inserted on other websites that link back to your own site.   When a site links to your content, it’s directing the original site’s audience over to your website. However, it’s not just traffic you’ll be benefiting from; these links are also […]

Whether you’re new to SEO or have been doing it for a few years, technical SEO can often seem overwhelming and confusing. It’s full of complex-sounding acronyms and terms you’ve never heard of – it takes a deep look at your site to help improve your organic rankings. Technical SEO is often considered one of […]