Internal links are links that point from one page of a website to another page on the same site or domain. They’re implemented to direct users between pages easily, but also help search engines get a better understanding of your site’s structure.
Internal linking is an underrated SEO tactic, but it can have a huge impact on your website’s ability to rank on search engine results pages (SERPs).
Why should all websites use internal linking?
- Helps search engines crawl and index your web content
- Distributes link equity across your website
- Directs users from A to B within your website
- Strengthens optimisation for keyword terms
Different types of internal links
Navigational links
One of the most common types of internal links is navigational links. These are typically found in a webpage’s menu to direct users to the page or section they wish to view – such as the homepage, category pages, or the contact page. Alongside ease of use, these link types also help search engines understand your site’s hierarchy.
Contextual links
Contextual links (also known as editorial links) appear directly inside the main content of a page. For example, within blog articles or landing page copy, where they are embedded as part of the text itself. They’re used to provide extra resources to users and encourage them to click on a specific page within the site. Over time, this strengthens the internal flow of authority across your site and helps search engines better understand how your content is connected.
Breadcrumb links
Breadcrumb links map out the user’s path through a website, showing exactly where they are within the site structure.
For example: Home > Health & Beauty > Skincare > Face > Moisturisers.
Footer links
Footer links are typically placed at the bottom of the webpage – in the footer section. These are usually linked to more informative pages, such as your company’s privacy policy and terms of service. While they may not be particularly beneficial for users, they offer strong SEO value, as they still influence your website’s crawlability.
Related content links
At the end of a blog post or case study, it’s always worthwhile adding a related content link into the footer or sidebar. Essentially, this gives users the chance to click through to another of your webpages to find similar topical content. The purpose is to increase engagement, as the user is already interested in the subject matter.
CTA links
And last but certainly not least, CTA (Call To Action) links are embedded within web pages to drive consumer action. It may be to direct them to the booking or contact page. For example: ‘Book Now’. Or, it may even be to enquire more about the services or products your business offers.
Find out how internal linking can improve your SEO with Logica Digital
If you want more information on internal linking and how it can improve your website’s SEO, then Logica Digital can help. We’ll work alongside you to create a tailored SEO strategy that benefits your small business and supports your long-term goals.
Explore our link building packages and get in touch with our friendly team to start building links that will impact SEO.
