Category: SME Digital Marketing

Content marketing is an essential part of any marketing strategy, with 82% of brands reporting that they are currently using content marketing, increasing from 70% in 2020. But how do you ensure content is as effective as possible for your business and marketing strategy? We recommend you build a content marketing funnel. This will help […]

When resources are tight, and all you want to do is increase sales for your business, it can be easy to focus purely on product or service pages or landing pages that encourage potential customers to convert. However, if you’re too focused on making the sale immediately, you could miss opportunities to capture customers’ attention […]

Local SEO (Search Engine Optimisation) is an essential aspect of digital marketing for small businesses looking to target customers in a specific area. It’s critical for helping your business stay relevant in Google search results, and for boosting website traffic and even driving physical footfall to a store. Many customers will often look for products […]

Over the last five years, digital marketing has significantly changed the marketing landscape. Specifically, the pandemic saw more customers than ever head online and the number of people shopping online (both B2C and B2B) has remained at a high level. In fact, 71% of small businesses survived the pandemic by digitising including creating websites to […]