Paid Social
Social Media Advertising That Converts
Your customers are scrolling through social media every single day. The question is – is your business showing up in front of them?
Paid social advertising helps put your brand directly in front of the people most likely to become customers, using targeting based on age, location, interests, and online behaviour across the platforms they use daily.
Logica Digital is a paid social agency that creates and manages paid social media campaigns for small businesses throughout West Yorkshire and across the UK. From Facebook and Instagram Ads to LinkedIn, TikTok, and Snapchat, we focus on delivering campaigns that drive real business growth. The result? Generating quality leads, increasing conversions, and boosting revenue.
Paid social refers to advertising that runs across social media platforms.
Unlike organic posts, which are primarily shown to your existing followers, paid social campaigns allow your business to reach a much larger, targeted audience. This includes potential customers who may not have discovered your brand otherwise.
Social media platforms give advertisers rich targeting options. You can reach people based on their age, gender, location, job title, income level, interests, past purchases, and even whether they've visited your website before. This precision is what makes paid social so powerful for small businesses with limited budgets.
Platforms we advertise on: Facebook, Instagram, LinkedIn, TikTok, Snapchat, and YouTube.
"We dealt with Mark and Izzy, and they have been amazing throughout the whole process. Not only did they explain their services clearly and in detail, but they also guided us through our first marketing ads campaign step by step. The whole process has felt effortless, and their support has been excellent from start to finish. We cannot recommend them highly enough."
Chris - Optimise Cyber Solutions
We offer a fully managed paid social service, covering:
- Audience research: Identifying exactly who your ideal customers are and where they spend their time online.
- Campaign strategy: Choosing the right platforms and objectives for your short-term and long-term goals.
- Ad creative guidance: Advice on selecting the right images, videos, and copy that grab attention and stop users from scrolling.
- Campaign setup & management: Building and launching your paid social media management campaigns.
- A/B testing: Continuously testing different ads and strategies to find what works best.
- Reporting & optimisation: We monitor your campaigns daily to track performance and make ongoing improvements.
One of the biggest frustrations for small businesses on social media is getting seen. You can post regularly and create great content, but with organic reach on platforms like Facebook continuing to decline, there’s a good chance that many of your followers won’t even see your posts.
Hiring a LinkedIn advertising agency or a TikTok ads agency, such as Logica Digital, can make a real difference to your results.
- Instant visibility: Start getting your business in front of the right people as soon as your ads go live.
- Precise targeting: Reach potential customers in specific postcodes across the UK.
- Trackable results: Monitor impressions, clicks, leads, and sales to clearly see the return from your campaigns.
- Scalable campaigns: Increase your budget and expand campaigns based on what’s performing best.
- Retargeting: Re-engage people who have visited your website before but didn’t convert.
You can create ad campaigns on most of the major social media platforms, including Meta (Facebook and Instagram), TikTok, LinkedIn, Youtube, and Snapchat. The platform you choose for your ad all depends on who your audience is and what type of ad you want to create.
To make a social media ad that has potential to convert, you need to consider these three steps:
Targeting – Outline what type of person you want to buy from you. Use demographic research to decide which platforms you will use to reach them.
Ad format – Your content should be tailored to the specific platform. Some social media only use video; some use still images.
Your objectives – Define your goals for the ad campaign. Is it brand awareness or lead generation?
By outlining your goals, audience, and ad format, you’re set to create the visuals and captions that will make up the heart of your campaign.
Unsure how to do this? Get in touch with the Logica team.
Image Ads – High-quality images with engaging text.
Video Ads – Video content lasting an average of 15 seconds (but can be longer or shorter). Used to show off a particular product.
Carousel Ads – Interactive ads, allowing users to scroll through several images that link through to alternate landing pages and products.
Story Ads – Full-screen image or video ads that feature on the story element of platforms like Instagram and Facebook. Shows in between user-generated content.
Advertising on social media has many benefits, including building strong brand awareness. With around 62% of the world’s population using social media, if you have effective social media ad campaigns, you can make thousands – or even millions – of people aware of your brand.
Many ad campaigns feature partnerships with content creators, celebrities and influencers to increase visibility. You can also target specific demographic groups and locations to make sure your ads are engaging the right audience.
One of the main advantages of paid social is that results are measurable. You can see how many impressions, clicks, and conversions you get from your campaigns. This means that scalability is possible, as you can understand what’s working and do more of it!
For small businesses, our social media ads agency typically recommends starting with a minimum ad spend of £300/month. However, it all depends on your goals, industry, and how quickly you want to scale.
Yes. Meta's Ads Manager handles both Facebook and Instagram advertising together, and we manage both as part of our paid social service.
Boosting a post is a quick and simple way to promote content on social media, but it offers limited targeting options. Plus, there are fewer options for improving performance. Paid social campaigns created through Ads Manager allow you to target the right audience more precisely and test different ads to achieve better results.
