Pay-Per-Click (PPC)
Google Ads Management That Delivers Results
When people search for products or services like yours on Google, you want your business to appear at the top of the list. Our PPC management service helps put your brand at the top of search results on both Google and Bing, making sure you’re seen by potential customers at the point when they’re ready to buy.
Logica Digital is a PPC agency and official Google Partner. We've helped small businesses across Yorkshire and the UK generate real, measurable results from their Google Ads campaigns. Whether you're starting from scratch or want to improve the performance of your existing campaigns, we can help.
PPC stands for Pay-Per-Click. It's a form of paid search advertising in which the business pays a small fee each time a user clicks on its website. You only pay when someone clicks your ad – so every penny of your budget goes toward bringing in potential customers.
PPC ads are displayed at the top of search engine results, giving your business prime visibility when customers are actively looking for what you offer. Because these users already have a clear interest or need, paid search often leads to higher-quality traffic and better conversion rates than many other advertising channels.
Many small businesses don’t have the time or marketing knowledge to oversee PPC in-house. That’s where Google ads management from Logica Digital comes into play.
Types of PPC ads we manage include:
1. Google ads for small businesses
2. Shopping ads
3. Display ads
4. Video ads (YouTube)
"It's only been a few months but the transformation in results has been significant. We transferred from a self-managed CPC to spend the same overall monthly amount on a better-managed, better-planned and better-executed solution. This has been provided by a knowledgeable team who have spent time to learn about the business in order to produce the results we are incredibly happy with."
Matthew - Air Supply Manchester
As a Google Ads agency, we offer full PPC management, meaning we handle everything so you don't have to. Some of the services Logica offers include:
- Keyword research: Finding the search terms your customers are searching for.
- Campaign setup: Building structured, efficient campaigns, designed for scalability.
- Ad copywriting: Writing compelling ads that attract the right audience and gain clicks./li>
- Bid management: Monitoring and adjusting bids to maximise your marketing budget../li>
- Landing page recommendations: Helping improve the pages your visitors land on to increase conversions./li>
- Monthly reporting: Clear insights into campaign performance./li>
There are plenty of PPC agencies out there – so, why choose Logica Digital as your Google Ads specialist partner? Here’s why we stand out from the rest:
- Google Partner: We're officially recognised by Google for our expertise and performance standards.
- 15+ years of experience: Our team has managed paid search campaigns across a huge range of industries, including retail, ecommerce, manufacturing and more.
- No long-term contracts: We keep things flexible and let our results speak for themselves./li>
- Transparent pricing: You always know how your money is being spent and your return on investment./li>
- Local knowledge: Based in Wakefield, we understand the West Yorkshire business landscape and what it takes to compete in the local area./li>
PPC in digital marketing stands for Pay-Per-Click, and it is a strategy used to generate a fast return on investment. PPC involves businesses paying each time one of their ads is clicked. These clicks can then be tracked to see if the user converts, delivering measurable results.
A PPC campaign is the ad that you are making. A great thing about PPC campaigns is that they can be paused, turned off and on again very easily. Their flexibility makes them useful for seasonality, sales offers, and limited runs.
Paid Search works by paying every time someone clicks on your ad. There are several types of paid ads to choose from, and they all work differently, including search ads, display ads, video ads, and shopping ads.
Most paid ads feature these key components:
The ad itself – Ad copy, targeted keywords, and a landing page.
Ad targeting – Your target audience, based on demographics, locations, and buyer behaviour.
Goal setting – Outlining the objective of the PPC campaign, for example, brand awareness or conversions.
PPC has many benefits, including precise targeting of locations, ages, genders, consumer behaviours, and general demographics. Your ad spend will be spent on the users most likely to convert.
PPC will place you at the top of search results, under ‘sponsored’. This means you gain instant brand visibility. If your messaging is right, people will want to buy from you or know more.
You can have full control over your paid spend and budget and, because PPC has measurable results, you can monitor what’s working well and where changes need to be made.
PPC and SEO have entirely different goals. If you want to increase long-term organic traffic, build brand authority, and see long-term success through strategy, SEO is the better option.
If you want fast conversions and to prioritise instant visibility, PPC is more viable than SEO. PPC can also be used alongside SEO to boost any sales and offers you have.
PPC costs aren’t a one-size-fits-all approach. Prices vary based on your industry, location, and competition. In the UK, many small businesses typically begin with an ad budget of around £300 to £1,000 per month.
Our fee (additional to the budget) covers the full management of your campaigns, including setup, strategy, and ongoing optimisation.
Absolutely! While we're based in Wakefield, our paid search agency manages PPC campaigns for businesses across the UK and even internationally.
Unlike SEO, PPC can deliver results quickly - often within the first few weeks of launching a campaign. Over time, performance usually improves further as we collect data, refine targeting, and continually optimise for stronger outcomes.
