Google Ads vs Facebook Ads is a big question. If you’re thinking of investing in digital advertising for your business, you may be wondering where to start. Both offer great advertising platforms and, depending on your goals, your target audience and your business, one can often work better than the other for your brand. Or you may find that they can work together. Let’s take a look at both channels and their differences to help you decide which is best for your business. ‍

As mobile usage grows, paid social media provides the perfect opportunity to provide relevant and timely ads to a specific target market to build brand awareness and increase sales for your business. Being able to target specific audiences in specific locations at specific times increases the likelihood of them converting. Social media marketing should form part of your digital marketing strategy to help you reach as many people as possible. Here are some of the best practices you should follow to make sure your paid social media advertising is as effective as possible.