Metrics are about performance. Once you know what works (and what doesn’t), you know exactly how to spend your marketing budget.
We know that getting the most out of your digital marketing budget is important to you. A digital marketing dashboard will show you (and us!) what works and what doesn’t so we know exactly how to spend your marketing budget. And show you exactly where we’re getting results.
We centralise performance data from multiple sources for more accurate insights and so you can see where your returns are coming from.
As American businessman and entrepreneur James Cash Penney Jr. said: ‘Growth is never by mere chance; it is the result of forces working together.’
Combining and centralising performance data from multiple sources, we help you work out which channels, content, and campaigns are delivering (and which ones aren’t). This gives you a better understanding of how the different channels work well as part of a customer’s journey, from the initial click to the final sale.
Once you know this, you can fine-tune your messaging, target leads while they’re hot and automate your nurture flows so everything’s working in harmony.
The Logica team will help you build the infrastructure from scratch, including deployment and measuring. Or, if you’ve started doing some things yourself, we will work with your team and chosen platforms to fill in any gaps.
We also help you create a strategic framework for marketing performance. This includes setting up tracking and conversion goals across multiple advertising providers, creating channel rules and filters in Google Analytics, and making detailed reports for all levels of the business – from the marketing team to the boardroom and beyond.
Tell us about your business goals and we'll show you how we'll achieve them.