Blogs are helpful at every stage of the customer journey. From optimising blogs for SEO to drive traffic from Google, to helping to nurture and convert traffic into paying customers, blogs will give your customers the information they need to convert with your brand instead of your competitors.
The benefits of building a high quality blog for your website include:
- Drives traffic
- Builds value and trust with your customers
- Nurtures leads
- Builds a loyal customer base
- Improves SEO
- Builds brand awareness
- Provides you with valuable content to share on social media
A regular and consistent blog schedule will also help to keep your website fresh - which is something that search engines look at and provides signals to your potential customers that you’re an active and trustworthy business.
Just like any digital marketing strategy, it’s important to understand the business, your expertise and your target customer before you start. That’s why we start with getting to know all of these things, and learn more about what your competitors are up to before we create a blog plan for your business.
From planning your strategy, to writing and publishing your blog content, we take care of the full process for you. We know how time consuming and difficult creating content can be which is why we provide you with dedicated content writers for your business who will get to know your business inside out and become experts in what you do.
Not only that, we’ll keep an eye on how your blog is performing and make improvements as we go along so that you get the best return on investment.
Case Study - Home CCTV
YOY uplift in traffic from Organic Search
YOY uplift in online leads
Increase in traffic to location pages
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Content marketing helps to drive more relevant traffic to your website, collect customer information and build a loyal customer base. All of these elements lead to sales for your business, helping you to meet your business goals.
Content marketing is important because it’s one of the most effective ways to drive traffic to your website. It also helps you to create value for your customers who are more likely to come back to you time and time again. High quality content builds engagement with your customers, who are more likely to spend time on your website and become a paying customer.
I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze. Highly recommended 👍
Gareth, Marketing Director
Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.
Steven James, Director
Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.
Emma, Head of Marketing
When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication.
Darren, Founder & Director