When it comes to Google Ads (PPC), most businesses utilise Google Search campaigns. However, Google Ads offers much more than search campaigns for businesses to take advantage of and get in front of potential customers.

When it comes to digital marketing for your business, there are a number of different strategies available and terminology that it’s important to understand to know what’s right for your business. Display advertising and programmatic advertising are similar methods of getting your brand out there but there are a number of differences to consider.