Local Marketing Blogs

Local search is essential if your business has a physical location or you rely on customers in your local area. Learn more about the strategies you can use to help local customers find you in our blog.

Google My Business is a highly effective tool if you're a local business looking to attract local customers. Learn how to set up and optimise your profile in this blog.

If you have a local business and want to drive local sales, local SEO can help you to appear when your potential customers are searching locally for your products or services. Read our blog to find out more.

If you're a business that relies solely on local customers, you might want to consider a hyperlocal digital marketing strategy. This guide will cover exactly what hyperlocal marketing is and how it can help you to grow your business.

Now more than ever, having a local search strategy is important for the growth of your business. A local SEO checklist can help to focus your efforts and know that you’re optimising the right parts of your website and content. 

‍If you have a physical store or you offer services in your local area, having a local marketing strategy in place is essential. It’s one of the best ways to drive calls, bookings and store visits. In addition, Google’s algorithm uses searcher’s locations to show them the most relevant businesses and services.

Nearly 46% of all Google searches have to do with location and 88% of mobile online searches for local businesses result in either a call or business visit within one day. So, if you’re looking to reach customers in your local area, your business has a number of locations and/or you have a brick and mortar store, local marketing is essential. In this guide, we’ll have a look at what local marketing is and how to build a local marketing strategy to reach your best customers.