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Air Supply UK SEO Content Strategy

Air Supply UK SEO Content Strategy

The Story

Air Supply UK started in 1995 and has been selling, servicing and repairing all compressed air equipment around the UK ever since.

The York-based business wanted to drive more enquiries online for their business through organic traffic and ensure that their brand was visible in the search engines for relevant terms.

What We Did

We created an SEO content strategy for Air Supply UK to build authority for their site, increase traffic, increase enquiries to the business and ensure they appear in the top results for relevant keywords.

This included updates to existing pages to improve rankings for relevant terms. We created an initial 6 month plan utilising a cluster approach to SEO and content. After this plan was completed, Air Supply invested in a further 12 month plan to capitalise on the results gained.

The Results

77%
YOY increase in number of keywords ranking in positions 1-10
41%
YOY increase in organic website traffic
Ranking No.1
for keyword 'used air compressor'

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