Mo’s StoneX is a manufacturer of luxury stone worksurfaces and is a specialist in supplying, manufacturing, templating and installing luxury kitchen worktops across England. They have used SEO agencies in the past but haven’t had the results that they wanted.
The team approached us and said they could see competitors appearing at the top of the search results for their products and wanted to make sure their own site appeared when potential customers are searching for granite, quartz or dekton worktops in particular locations around the UK and for specific worktop colours.
We completed a full audit of the Mo’s StoneX website to look at the pages currently ranking across the site. This included local landing pages, category and product pages. We also looked at key competitors in the market to find out what they were ranking for and how they were achieving top positions in the search engine results
The audit allowed us to find out where the gaps were in the current strategy and what we needed to do to improve performance.
We decided that we needed to take a multi-pronged approach to SEO for this client: