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Granite & Quartz Worktops SEO Strategy

Granite & Quartz Worktops SEO Strategy

The Story

Mo’s StoneX is a manufacturer of luxury stone worksurfaces and is a specialist in supplying, manufacturing, templating and installing luxury kitchen worktops across England. They have used SEO agencies in the past but haven’t had the results that they wanted. 

The team approached us and said they could see competitors appearing at the top of the search results for their products and wanted to make sure their own site appeared when potential customers are searching for granite, quartz or dekton worktops in particular locations around the UK and for specific worktop colours.

What We Did

We completed a full audit of the Mo’s StoneX website to look at the pages currently ranking across the site. This included local landing pages, category and product pages. We also looked at key competitors in the market to find out what they were ranking for and how they were achieving top positions in the search engine results

The audit allowed us to find out where the gaps were in the current strategy and what we needed to do to improve performance. 

We decided that we needed to take a multi-pronged approach to SEO for this client: 

  • Build visibility in local areas of the UK, starting with Watford (where the business is based) and working out to other areas in which they provide their services. This meant conducting keyword research around relevant local terms such as ‘quartz worktops in Watford’ and optimising the website accordingly 
  • Create product pages for individual products to ensure that the client is ranking for terms lower down the funnel and looking for a specific product 
  • Optimise the entire website for the right keywords to ensure visibility in search engines for relevant keywords 
  • Create an advice centre with blog content optimised for the questions searchers are looking for within the search engines to ensure increased visibility and to provide a better user experience across the website 

The Results

900%
increase in relevant keywords ranking on page 1 of Google
375%
increase in overall users to the site
70%
increase in online conversions

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