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Tailor in Wilmslow Hits Top Spot in Google

Tailor in Wilmslow Hits Top Spot in Google

The Story

Phillip Alexander is a tailor with premises in Wilmslow, Cheshire, and Saville Row in London. They wanted to improve their organic rankings so that they appear in the top positions for relevant terms when potential customers are searching for a tailor in their area.

What We Did

  • Audited existing rankings to look for places for improvement
  • Conducted keyword research for keywords related to the business and target areas e.g. 'tailored suits in manchester', 'tailored wedding suits in manchester'
  • Updated exisitng website content to boost existing rankings and ensure keywords were covered across the website
  • Created local landing pages to target other areas from which customers are likely to travel
  • Conducted keyword research and created a content plan based on the topic cluster approach
  • Created, optimised and uploaded blog content based on the above

The Results

169%
increase in keywords ranking on pages one and two
416%
uplift in traffic
Number one position
for 'tailors wilmslow'

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