Whitepapers and eBooks are a longer form of content than blog posts and provide you with an opportunity to provide more information and show the depth of your expertise in your industry. They provide you with a chance to expand on different elements of your business that you think your potential customers will benefit from having more information on.
One of the biggest benefits of producing a whitepaper or eBook is that it displays your expertise with your customers and will help to secure you as an authority on your industry - this is essential for building trust and stealing a march on your competitors.
In addition, potential customers see value to a longer piece of content and will be more likely to exchange their contact details in return for something of value (your expertise). This is the perfect way to build your contact database and feed your sales pipeline from the top.
You might have the expertise but getting it down into something that’s easy to read and digest can be difficult and time consuming.
Our team has nearly 10 years of experience in content creation so will take the time to get to know your business, your customers and your chosen topic area. We will then research the topic and write the content for you so that it’s valuable and enticing for your target audience.
Once the content is written, we can design a high quality eBook or whitepaper and distribute it on the right channels to make sure it generates as many leads as possible for your business.
Case Study - Home CCTV
YOY uplift in traffic from Organic Search
YOY uplift in online leads
Increase in traffic to location pages
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Content marketing helps to drive more relevant traffic to your website, collect customer information and build a loyal customer base. All of these elements lead to sales for your business, helping you to meet your business goals.
Content marketing is important because it’s one of the most effective ways to drive traffic to your website. It also helps you to create value for your customers who are more likely to come back to you time and time again. High quality content builds engagement with your customers, who are more likely to spend time on your website and become a paying customer.
I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze. Highly recommended 👍
Gareth, Marketing Director
Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.
Steven James, Director
Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.
Emma, Head of Marketing
When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication.
Darren, Founder & Director