Social Media Advertising Agency
Social media advertising allows you to target your audience by demographics and location to create highly specific ads to meet your audience when they're using social media to generate leads for your business.
As a paid social media agency, we create and manage social ad campaigns that help you reach your target audience, increase conversions, and make the most of your ad spend.
Our team builds data-driven social media ad strategies using the right channels relevant to your brand and tailored to your business goals - whether that’s boosting brand awareness, promoting products, or amplifying your content marketing.
From Facebook, Instagram, Snapchat, TikTok, or LinkedIn advertising, we've got the expertise needed to drive traffic to your website.
The goal of social media advertising, or paid social, is to make sure the right people see your ads on social media. A paid social ads agency will help you figure out who the right audience is for your products or services, ensuring your ads target the correct demographic and location.
Organic social media is incredibly valuable, but many businesses struggle with getting people to see their posts. Ultimately, posting on social media will help you to build a brand presence but paid social ads can help to reach an even wider audience and drive conversions if they’re done right.
"We dealt with Mark and Izzy, and they have been amazing throughout the whole process. Not only did they explain their services clearly and in detail, but they also guided us through our first marketing ads campaign step by step. The whole process has felt effortless, and their support has been excellent from start to finish. We cannot recommend them highly enough."
Chris - Optimise Cyber Solutions
Our social media advertising services begin with understanding your audience and your business goals. We combine demographic and psychographic data to create a profile of your audiences, then create your campaigns to serve the people who we know will want what you offer, at the right time. Making sure your audience engages with your ads is our top priority, as is following best practice for social media platforms.
Once your ad campaign is live, we monitor and measure its performance daily. This is made easier with our reporting dashboards, where we track impressions, engagement, click-through-rates, conversion rates, and more. Alongside A/B testing, our method of ad monitoring means we are constantly making changes to your ads so they can perform the best they can.
We don’t sit and wait around for results to come to us; we go out and get them for you.
Book a free discovery call so we can discuss your campaign ideas and make the most out of your budget.
You can create ad campaigns on most of the major social media platforms, including Meta (Facebook and Instagram), TikTok, LinkedIn, Youtube, and Snapchat. The platform you choose for your ad all depends on who your audience is and what type of ad you want to create.
To make a social media ad that has potential to convert, you need to consider these three steps:
Targeting – Outline what type of person you want to buy from you. Use demographic research to decide which platforms you will use to reach them.
Ad format – Your content should be tailored to the specific platform. Some social media only use video; some use still images.
Your objectives – Define your goals for the ad campaign. Is it brand awareness or lead generation?
By outlining your goals, audience, and ad format, you’re set to create the visuals and captions that will make up the heart of your campaign.
Unsure how to do this? Get in touch with the Logica team.
Image Ads – High-quality images with engaging text.
Video Ads – Video content lasting an average of 15 seconds (but can be longer or shorter). Used to show off a particular product.
Carousel Ads – Interactive ads, allowing users to scroll through several images that link through to alternate landing pages and products.
Story Ads – Full-screen image or video ads that feature on the story element of platforms like Instagram and Facebook. Shows in between user-generated content.
Advertising on social media has many benefits, including building strong brand awareness. With around 62% of the world’s population using social media, if you have effective social media ad campaigns, you can make thousands – or even millions – of people aware of your brand.
Many ad campaigns feature partnerships with content creators, celebrities and influencers to increase visibility. You can also target specific demographic groups and locations to make sure your ads are engaging the right audience.
One of the main advantages of paid social is that results are measurable. You can see how many impressions, clicks, and conversions you get from your campaigns. This means that scalability is possible, as you can understand what’s working and do more of it!
