WHITEPAPER

The State of Digital Marketing in 2024

We wanted to know more about the key digital marketing channels that marketers in the UK are looking to invest in throughout 2024 and whether they're thinking of increasing their budgets for the year ahead. And we thought you might like to know too!

More businesses than ever are investing in digital marketing. Whether you're already utilising a range of channels or you're looking to get started with digital marketing, knowing where other marketers are looking to invest for the year ahead can help you to understand which channels could help you to grow your business in 2024.

As part of this whitepaper, we surveyed marketers to find out more about what they have planned for their marketing budgets and which channels they're going to be investing in for the year ahead.

In this whitepaper, you'll also learn: 

  • The digital marketing trends we saw in 2023 that will continue to have an impact into 2024
  • How much marketers are planning to invest in digital marketing throughout 2024
  • The channels marketers are looking to invest in throughout the next year
  • The key channels to look out for in 2024 and the trends you should be aware of
  • The goals other marketers are looking to achieve through digital marketing
  • The key actions you can take today to prepare your digital marketing campaigns for 2024
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