Bing Advertising is Microsoft’s equivalent to Google. Bing holds 2.88% of Search Engine Market share worldwide. While this is low in comparison to Google, it still equates to 90 million Bing searches per day.
Bing Advertising provides you with yet another channel to reach your target audience while they’re searching for your products and services. If Google Ads is already working for your business, Bing could help to boost your results even further and drive even more leads and sales. You’re also advertising on a platform that many of your competitors will not have touched.
One of the biggest advantages of Microsoft Advertising is it has less competition, lower costs per click and, as a result, offers lower costs per conversion. Bing can offer more traffic and a more effective use of your marketing budget.
In the same way as any digital marketing strategy we create, we start your Bing Advertising campaigns by getting to know your business, your challenges and your marketing goals. We will also look at how Bing Ads fits in with your overall strategy and the role it can play in helping to grow your business.
Our team craft your ads and strategies based on a thorough understanding of your market, audience personas, their motivations, wants and needs so we can understand your full sales journey.
We want to ensure you get the best return on investment for your marketing spend so our PPC team constantly monitors and tweaks your ad campaigns, from ad copy to landing pages, to ensure they’re performing at their best.
Tell us about your business goals and we'll show you how we'll achieve them.
Phillip Alexander is a tailor with premises in Wilmslow, Cheshire, and Saville Row in London. They wanted to improve their organic rankings so they appear in the top positions when potential customers are searching for a tailor in their area.Learn more
Having a budget for a PPC campaign is essential to your ad campaign's overall success. You'll need to know exactly how much you need to spend to meet your goals. Find out more about this and how to calculate your ROI in this blog.Learn more