Phillip Alexander
Driving High-Intent Traffic & Record Enquiries for a Premium Tailoring Brand
Client Overview
Phillip Alexander is a luxury tailor with locations in Wilmslow, Cheshire and Savile Row, London, specialising in handcrafted premium suits for weddings, hire, and bespoke tailoring. With a strong reputation offline, they needed their website to generate more high-quality enquiries from people searching for tailored suits and formalwear.
The Challenge
While their blog content was generating traffic, the core service pages weren’t ranking or converting. Traffic was up, but the right traffic wasn’t reaching the right pages, meaning fewer form fills and fewer enquiries from ideal customers.
Our Objectives
- Increase targeted, conversion-ready traffic to service pages
- Improve local visibility for Savile Row and Wilmslow
- Boost form fills from potential customers
- Build long-term SEO authority for premium tailoring terms
Our Strategy
1. Built localised landing pages for every core service
2.Enhanced Local SEO: Optimised Google Business Profile, linking to our local content
3.Developed authority-building topic clusters
4. Technical + On-Page Improvements
The strategy delivered exceptional growth across every key metric.
Traffic Growth
- 33% increase in total site traffic YoY
Huge Visibility Improvements
- - 311% increase in ranking keywords
- - 277 relevant keywords in position #1, including:
- - “savile row tuxedo”
- - “wedding suit hire savile row”
- - “suit hire wilmslow”
Enquiry Growth
- - 25% increase in form fills YoY
- - 420% increase in form fills from high-intent landing pages after optimisation
These results translated into a consistently higher volume of qualified enquiries for wedding suits, bespoke tailoring, and tailored suit hire.
Client Feedback
“Mark and Izzy are diligent and know their SEO and copy. They are responsive to the changing needs of the business. I definitely recommend them if you need more well-targeted traffic on your site – we have been working with them for years.” - Alex, Phillip Alexander Bespoke Tailors
