Air Supply Manchester
Building Online Visibility & Consistent Traffic for an Industrial Compressor Specialist
Client Overview
Air Supply Manchester is the expanded regional branch of Air Supply UK, providing bespoke air compressor systems for industrial clients across the North West. Their compressed air solutions power critical industrial processes, making reliability and technical expertise essential.
The Challenge
Air Supply Manchester were running PPC campaigns, but they weren't generating enquiries due to their inefficient setup. The website also lacked dedicated service pages; all product and service links redirected to partner websites, sending potential customers away.
The site didn't feature a blog or any content, meaning the brand had zero organic traffic and no long-term search visibility. They also had no presence in the Manchester-area search results.
Our Objectives
- Stabilise and optimise PPC to generate consistent, high-quality enquiries
- Build organic visibility and long-term search presence
- Establish Air Supply Manchester as a credible local authority
- Bring traffic onto the site instead of sending it to partner URLs
Our Strategy
1. Created new service pages and on-site content
2. Wrote targeted service and location-based content
3. Rebuilt & Optimised Paid Campaigns
4. Strengthened Local Search Presence
The strategy delivered exceptional growth across every key metric.
Traffic Growth
- Website sessions tripled
Huge Visibility Improvements
- Organic traffic increased over 50% every month throughout Q4 of 2025
- Ranked on page one for relevant search and brand terms
- Position 1 for 'air compressor Manchester' in organic, sponsored and local pack results
- Increased keyword rankings, from 170 to 430 in 8 months
The business has transformed from zero organic visibility to a steadily growing, high-intent traffic stream driving stronger inbound enquiries.
Client Feedback
“It's only been a few months but the transformation in results has been significant. We transferred from a self-managed CPC to spend the same overall monthly amount on a better-managed, better-planned and better-executed solution. This has been provided by a knowledgeable team who have spent time to learn about the business in order to produce the results we are incredibly happy with. Do not hesitate to chat about your options with the team at Logica.” - Matthew, Air Supply Manchester
