Google Ads (formerly known as Google Adwords) helps you to get your products and services in front of your potential customers at the exact time they’re making a buying decision. It should be an essential part of your digital marketing strategy.
When you search in Google and you see a result labelled ‘ad’ in the search results, that’s what Google Ads does! You can target relevant keywords, locations, devices, times of day and a range of demographic targeting options to reach your ideal customers in the right places, at the right times.
We can help you launch Google Ads campaigns including Google search ads, display ads, remarketing and shopping.
PPC allows you to track every penny of your ad spend and see exactly what your Return on Investment is.
We get to know your target audience and customers really well: their goals, their wants and needs - even what gets them out of bed in the morning. We then combine this data with creativity to create paid search ads that make your metrics bloom and make sure we’re showing ads to the right people, in the right places.
We conduct targeted keyword research and pair this with well-written ad copy, optimised landing pages and carefully chosen bidding strategies, we make sure you get as much as possible out of every penny you spend and to ensure that your ad campaigns are successful. This will help us to achieve a good quality score and make sure your ads are shown in the right positions.
We then use automation, analytics and promotional platforms to help you deliver your paid search campaign to the right people with laser-sharp accuracy. We want to make sure you’re getting the best cost per click for your campaigns so our account managers constantly tweak and refine your strategy to make sure it’s delivering on your business goals and providing the best conversion rates.
Let us take care of your PPC management so you can focus on your business and converting leads into sales.
Logica Digital is a Google Partner and we have worked with clients on their PPC strategies for over 15 years so we know what it takes to run an effective PPC strategy and help you to grow your business.
Tell us about your business goals and we'll show you how we'll achieve them.
Phillip Alexander is a tailor with premises in Wilmslow, Cheshire, and Saville Row in London. They wanted to improve their organic rankings so they appear in the top positions when potential customers are searching for a tailor in their area.Learn more
Having a budget for a PPC campaign is essential to your ad campaign's overall success. You'll need to know exactly how much you need to spend to meet your goals. Find out more about this and how to calculate your ROI in this blog.Learn more