Are you a business based in Sheffield and thinking of working with a digital marketing agency? Here are the pros and cons of the best agencies.
Thinking about hiring a Sheffield digital marketing agency to help you reach your business goals? But not sure how to find the right agency for you? Or you’ve worked with an agency before, and they haven’t quite delivered?
We know when you haven’t ventured into digital marketing before or you’ve had your fingers burned by another agency, it can be difficult to know where to start with your digital marketing strategy. You don’t have the time, resources or expertise to do it in-house so who will do it for you?
That’s where a Sheffield digital marketing agency comes in.
In this blog, we’ll explore the pros and cons of the best agencies to help you decide whether hiring a digital marketing agency is the right move for your business.
Knowing the pros of hiring a digital marketing agency in Sheffield can help you evaluate whether it’s the right choice for you. Plus, what you should be looking out for when evaluating your options.
When you work with a digital marketing agency, you can take advantage of a full team of experts, each with decades of experience and knowledge in their fields. Matching this expertise with an in-house team will be nearly impossible.
They have the time and experience required to create a defined digital marketing strategy to help you achieve your business goals. The team will know exactly what activities to implement and when to meet your target audience in the right places at the right time.
With a team of experts working to drive traffic to your website and generate leads for your business, you have time to focus on growing your business and converting leads into sales.
When you’re running your digital marketing strategy in-house, there may be a lot of trial and error involved when it comes to finding something that works for your business. This means spending your budget on activities that aren’t necessarily going to drive the best results for your business.
However, when you work with a digital marketing agency, there will be much less trial and error because they should know the activities that will work for your business and the less likely to be effective.
A digital marketing agency will optimise your campaigns and continuously improve them to ensure they deliver the best ROI for your budget.
You and your internal team naturally work closely with your business and your strategy every day, so it can be difficult to see where there might be gaps in your strategy or where improvements could be made.
On the other hand, if you work with a digital marketing agency in Sheffield, you’re working with experts in the marketing industry who will be able to scrutinise your current activities and plan and provide ideas on improvements or adjustments you can make to drive even better results. They might even be able to suggest new ideas that you hadn’t thought of that you can try to further reach your target audience or reach an audience you’ve never been able to reach before.
If you’re in the early stages of growing your business, you might not have the budget to spend on the various resources that can help you to drive results through your digital marketing strategy.
Digital marketing agencies have access to the tools they need the anaylse your activities and results driven for your business. This could be anything from content marketing analysis, SEO optimisation tools or email automation tools. These can be costly if you want to use them in-house but, hiring a digital marketing agency means they will use them all within the monthly retainer fee you charge.
It would take you longer to drive results or access the same tools on your own because they can be expensive.
In many cases, the ROI of utilising a Sheffield digital marketing agency can cover its own costs by providing you with access to a whole new market or range of customers.
If you try to do all of your digital marketing yourself on top of your usual role or expect your existing team to find the time, you may find it takes a while to drive results and could end up costing you more in the long run.
Looking to hire in-house not only requires a budget, but you’ve got to find someone you can trust and who has enough expertise to help you grow your business. And this can be hard to come by!
When you hire a digital marketing agency, you know that there is a set of highly trained professionals in their field. There’s no training required on your part and you can scale your digital marketing efforts up easily, while trusting the team in the agency you choose to work with.
Now you’ve considered the pros of working with a digital marketing agency in Sheffield, let’s have a look at the cons too…
Many digital marketing agencies charge a lot of money which is often out of reach for a small or medium-sized business. Plus, if you’ve never worked with an agency before, you might not want to spend huge amounts of money on something you have no idea works or not.
However, not all agencies charge the earth. Find someone specialising in SMEs and can help you reach your goals within your budget. Logica Digital is a digital marketing agency based in Sheffield and can help you to reach your business goals by creating a strategy that works for your business and budget and maximises your entire budget to make sure you get the best ROI.
It’s easy to assume that when you hire a digital marketing agency to work for you, you’ll be able to take a completely hands-off approach and leave them to it.
However, this is not quite true! If you want to get the best results and ROI from your campaigns, you will need some involvement. You’ll need to have regular meetings with your agency to provide feedback on campaigns so they can feedback on data and make sure you’re getting the most from your spending.
The best agencies will book at least a monthly call or meeting with you to keep you updated on how your campaigns are performing and what they will do to make improvements over the next few weeks. Agencies who don’t do this may not be working as hard on your campaigns as they tell you they are!
Like anything with digital marketing, it’s not a quick fix. And that’s the same when you hire an agency too.
A good Sheffield digital marketing agency will have a proven process for helping you to generate leads and sales for your business. They will need time to produce a detailed, bespoke strategy, make changes to your website and implement marketing campaigns over the first few months they work with you. This allows them to learn more about what is and isn’t going to work for your business and make sure they get the best results for you.
It’s important to understand this, and if you’re speaking to an agency that can promise instant results, you might want to double check their reviews or speak to their current clients to learn more about them.
If you’re not willing to give them the time and space to implement campaigns for you, hiring a digital marketing agency might not be the best step for you right now.
If you’re looking to grow your business and boost your digital marketing, now is the right time to hire a digital marketing agency. They will have the right skills and knowledge to help you implement a successful online marketing plan to drive new customers for your business.