Social media advertising, or paid social, is a digital marketing channel that allows you to display targeted ads or marketing messages across popular social media channels (Facebook, Instagram, Twitter, LinkedIn) to target a specific audience and meet your business goals. With organic posts gaining less traction, paid social media now provides the perfect platform for getting in front of your customers while they’re spending time on social channels.
A paid social marketing strategy can help you to build your brand awareness and improve organic reach. But it’s not just about getting your brand in front of potential customers: paid social media ads can drive conversions if they’re done right.
The problem is, getting results from your paid social campaigns is like climbing a mountain made out of sand. The social marketing landscape is an ever-changing terrain and sometimes, those marketing goals can feel a long way off. That’s where we come in.
We build a data driven social media strategy that works by using the right channels and targeting audiences relevant to your brand. Whether you want to extend the reach of your content marketing, sell products or create brand awareness, social media marketing provides different types of ads to help you meet your goals. Whether you want to focus on Facebook, Instagram, Snapchat, TikTok, or LinkedIn advertising, we've got the expertise needed to drive traffic to your website.
We are a Sheffield-based paid social media agency that can take care of your paid social campaigns alongside your other activities or as a standalone activity to help you reach your target audience, meet your business goals, drive lead generation and optimise your ad spend.
Your content could be the smartest, funniest, and most insightful kid on the block. But if no one sees it, or the wrong types of people see it – it’ll all be for nothing. Organic social media will help you to build a brand presence but paid social ads can help to reach even more people and drive sales for your business.
Paid social media advertising gets your posts in front of more people. Not just any Tom, Dick and Harry, though: people who are looking for someone just like you.
We combine demographic and psychographic data to create a profile of your audiences, then whip up eye-grabbing content and serve it up to the people who want it, at the right time. Making sure your audience engages with your ads is our top priority and so is following best practice for social media platforms.
We like data, and we like making things better. So once your ad campaign is live, we monitor and measure it, then create a feedback loop that goes a little something like this: launch, measure, improve, repeat. This isn’t just a good way to get more likes. It’s revenue-critical.
We help you from the very beginning to make sure you reap the benefits of social media advertising and the ad types you're running. From making sure you’re optimising your content for the social platform you’re using (think tagging, word counts, and cross-promotion), to ad creation and tracking. We’ll take care of it all for you.
Tell us about your business goals and we'll show you how we'll achieve them.
Phillip Alexander is a tailor with premises in Wilmslow, Cheshire, and Saville Row in London. They wanted to improve their organic rankings so they appear in the top positions when potential customers are searching for a tailor in their area.Learn more
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