izzyadmin, Author at Logica Digital

5 Digital Marketing Challenges Faced by SMEs and How to Overcome Them

21 June 2025

Over the last five years, digital marketing has significantly changed the marketing landscape. Specifically, the pandemic saw more customers than ever head online and the number of people shopping online (both B2C and B2B) has remained at a high level. In fact, 71% of small businesses survived the pandemic by digitising including creating websites to […]

What is technical SEO? 6 Essential Aspects of Technical SEO

14 June 2025

Whether you’re new to SEO or have been doing it for a few years, technical SEO can often seem overwhelming and confusing. It’s full of complex-sounding acronyms and terms you’ve never heard of – it takes a deep look at your site to help improve your organic rankings. Technical SEO is often considered one of […]

Branded vs Non-Branded Paid Search: What’s the Difference?

7 June 2025

Whether you’re just starting out in paid search or have been doing it for a while, knowing which terms to target and bid on can still be challenging. Knowing whether to bid on branded or generic, non-branded terms can feel almost impossible. Bidding on branded terms means you’ll target bottom-of-the-funnel traffic which is highly likely […]

What is SME Digital Marketing? A Complete Guide for B2B

1 June 2025

Digital marketing has completely changed the marketing landscape for small and medium-sized businesses. SMEs make up 99% of all UK businesses, and when you first start, the main goal is to get the first customers through the door. Many SMEs rely on traditional advertising methods such as print ads or outdoor advertising for their lead […]

Author: izzyadmin

5 Digital Marketing Challenges Faced by SMEs and How to Overcome Them

What is technical SEO? 6 Essential Aspects of Technical SEO

Branded vs Non-Branded Paid Search: What’s the Difference?

What is SME Digital Marketing? A Complete Guide for B2B

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