Category: Search Engine Optimisation

Why Is Link Building in SEO Important?

Why Is Link Building in SEO Important?
20 July 2026
Link building is one of the core foundations of a successful SEO strategy. It helps increase your website’s visibility and boost organic traffic. This strategy also involves earning links from other reputable websites, which act as signals to search engines that your content is valuable. Therefore, if you’re looking to strengthen your business’s marketing strategy, […]
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What is Internal Linking for SEO?

What is Internal Linking for SEO?
6 May 2026
Internal links are links that point from one page of a website to another page on the same site or domain. They’re implemented to direct users between pages easily, but also help search engines get a better understanding of your site’s structure.   Internal linking is an underrated SEO tactic, but it can have a huge impact on your website’s ability to rank on […]
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Link Building Tips: Best Practices, Do’s & Don’ts

Link Building Tips: Best Practices, Do’s & Don’ts
6 May 2026
What are backlinks and why do they matter?  A backlink is a clickable hyperlink from an external website that directs back to your site. Search engines like Google treat backlinks as an endorsement. So, it could be seen almost like a vote of confidence that your website is high-quality and legitimate, if the correct link […]
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How To Rank in AI Overviews

How To Rank in AI Overviews
21 April 2026
What is an AI overview? Since May 2024, Google has changed the way that people carry out online searches. This means that when users type in a search term, Google generates its very own concise AI answer – and they appear at the very top of the search engine results pages (SERPS). Currently, AI overviews […]
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A Complete Guide to Backlinking for SEO

A Complete Guide to Backlinking for SEO
8 April 2026
What are website backlinks?  Backlinks are links inserted on other websites that link back to your own site.  When a site links to your content, it’s directing the original site’s audience over to your website. However, it’s not just traffic you’ll be benefiting from; these links are also highly respected by search engines, like Google.  Backlinks act as ‘votes’ for your website when discussing a specific topic. They’re used by search engines as a ranking factor, helping determine how […]
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What is technical SEO? 6 Essential Aspects of Technical SEO

What is technical SEO? 6 Essential Aspects of Technical SEO
14 June 2025
Whether you’re new to SEO or have been doing it for a few years, technical SEO can often seem overwhelming and confusing. It’s full of complex-sounding acronyms and terms you’ve never heard of – it takes a deep look at your site to help improve your organic rankings. Technical SEO is often considered one of […]
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At Logica Digital, we take the time to understand your business and customers to create a bespoke marketing plan that will deliver the best return on investment for your business. We always get results.

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