If you know you need digital marketing for your business but don't have the time or resources to do it in-house, you might want to outsource it. Read our blog to find out more about how to outsource digital marketing.
Whatever the size of your business, there’s no hiding from it, having a digital marketing strategy is essential. And, there’s always work to be done.
However, when you’re trying to grow your business, manage day to day operations and take care of everything, it can be difficult to find the time to focus on marketing. Then when you do focus on marketing, something else suffers as a result.
Are we right?
If you have a low budget or you’re a new startup, an in-house marketing team might not be the best option and requires a lot of investment.
So, if you want to grow your business through digital marketing, outsourcing it to an agency might be your best option.
A huge number of businesses have realised that outsourcing digital marketing is now a necessity, rather than a luxury. In fact, digital marketing is the second most outsourced function for small businesses following only IT.
In this blog, we’ll have a look at why so many businesses are opting to outsource digital marketing and how you can outsource yours.
Before we look at how you can outsource your marketing, let’s quickly look at what it means.
When you outsource your digital marketing function, you’re using a third party to take care of the activities that work best for your business. This could include:
These activities usually require a specialist and it can be extremely difficult to find one single person with all these skillsets so a digital marketing agency can give you access to a number of digital marketing experts who know how to drive the results you want for your business.
Relying on a team of experts to build your brand’s online presence means you’ve got more time to focus on your usual role and growing your business effectively.
If you’re still not sure whether outsourcing digital marketing is the right move, there are a few key reasons why many businesses make the move, including:
Using a digital marketing agency to take care of your campaigns can provide your business with a huge range of benefits.
Let’s have a look at exactly what you need to consider when you’re looking to outsource your digital marketing activities. Answering these questions will help you to understand whether it’s the right move for you and will help you to make sure you get the most from your relationship with the third party you decide to use.
The first thing to consider when outsourcing is whether an agency or a solo freelancer will work best for you and what you want to achieve.
Freelancers usually charge an hourly rate per project; you’ll have access to and communication with one person. This is usually the person who will do the work for you, and they may be working around another job or other projects, so communication may be slower outside office hours. Freelancers also tend to have a speciality or expertise in one area, so will be able to take care of one thing for you.
On the other hand, an agency will bill you based on an agreed monthly retainer. You will probably communicate with one main contact, but you’ll have a whole team of experts working on your strategy on a day-to-day basis.
The budget you have to play with can have an effect on whether you decide to outsource your digital marketing to an agency. Remember that you will have the fees you need to spend on ads alongside their management fees.
Think about how much time and resources it would take or is taking you in-house, and this will give you a general idea of the cost and resources you’ll be freeing up and how this balances with the cost of using a digital marketing agency. The cost will also depend on whether you’re outsourcing one project or whether you want to partner with an agency over the long term.
Make sure you provide your digital marketing agency with a decent budget so that they can drive the results you’re looking for. Outsourcing digital marketing allows you to have a team of specialists working on your campaigns. Compared to finding and hiring experts for each area of digital marketing, you can save a huge amount of money.
Before you start looking for someone to outsource your digital marketing to, you need to think about what you want from them and your marketing goals. If you don’t have this information, it will be really hard to know what’s been achieved a few months later.
If you already have an in-house team, have a look at their strengths and weaknesses and where there might be gaps in their knowledge or skillset. You just need to know how outsourcing your digital marketing can complement or work alongside your existing team.
Having clear goals for what you want digital marketing to achieve for your business will help you get the most from your relationship with an agency.
When you’re looking for people to outsource your digital marketing to, have a look for agencies based in your local area. They don’t have to be based near you but it can help if you’re less than an hour away if you want to catch up with them regularly and integrate them into your business and existing team.
Have a look on Google and then use LinkedIn to research the companies you find or reach out to your connections for any referrals.
Here are some of the things you should look out for:
Throughout your partnership and when working with a digital marketing agency, be aware that you will need to stay updated on their progress without micromanaging them. You need to find the balance between letting them run your campaigns how they know how and ensuring they are aligned with the needs of your business.
This will help them to get the most from your budget and drive the best ROI while also having knowledge of your business and team so they can work closely with you.
Outsourcing to a digital marketing agency is a great solution if you need help with your digital marketing but don’t have the capacity in-house. You will have access to a team of experts without the additional costs of recruiting and training an in-house team on an ongoing basis.
If you’d like to know more about outsourcing your digital marketing to an agency, please contact us at firstname.lastname@example.org.