Essential digital marketing strategies during a downturn
When times get tough, it’s easy to understand the need to cut costs. A company’s financial future could depend on it. However, there is evidence that suggests cutting ad spending during a recession is a bad move. Instead, a downturn can be the best time to come up with more innovative strategies. Logica Digital Director Mark Skinner shared some tips on getting your marketing strategy ready for 2023 and we thought we’d share some guiding principles for making digital marketing work during a downturn too. In this blog, you can read a summary of the key concepts discussed, and where to focus your budget.